Social Proof Drives Retail: The Amazon 4-Star Store

Technology impacts retail in ways we could have never imagined. As this trend continues to grow, shift and develop, new concepts emerge and move through testing, weeding out amazing ideas from those that merely look good on paper. Scot Wingo, Co-Founder and Executive Chairman of ChannelAdvisor and CEO of Get Spiffy, Inc., and Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer of Publicis, recently considered the power of social influence in their presentation at ICSC’s…