Marketing Manager (MK-6957)

POSITION SUMMARY:

Our Client seeks a Marketing Manager to join their Dallas regional office.  The ideal candidate will be a self-starter that is highly organized, creative, collaborative, and a strong communicator. Reporting directly to the SVP of Marketing, the Marketing Manager will manage the day-to-day marketing objectives of the property and will assist in the development and implementation of marketing programs, events, promotions, advertising campaigns, public relations, visual merchandising, tenant relations, community relations and sponsorships.

Our Client has been one of the nation’s preeminent owners, operators, and managers of shopping centers. Their portfolio includes millions of square feet of attractive retail space and continues to expand as they complete additional acquisitions.

RESPONSIBILITIES:

• Responsible for developing and activating marketing plans including consumer promotions, advertising, community events that drive foot traffic and sales growth.
• Proactively initiates ideas for new marketing channels, campaigns and concepts.
• Develops and coordinates onsite event set up and take down as well as pre-event prep.
• Creates effective social media content, contests, giveaways and other digital programs.
• Responsible for writing retailer communications including newsletters, memos and flyers.
• Administration of marketing, including keeping records, ordering supplies, etc.
• Coordination of programs including signage, retailer participation, media and website submissions.
• Monitors marketing and event effectiveness to optimize marketing efforts. Measures marketing results through reporting and analytical tools (i.e., HubSpot, Mail Chimp, and PlacerAI).
• Serves as expert on market and consumer trends including competitive analysis.
• Proactively manages relationships with outside marketing team, media team, digital team and other partners to launch campaigns on time and on budget.
• Collaborates with marketing team, agencies and other partners to share best practices.
• Strives to develop and maintain positive relationships and strategic partnerships with tenants, community civic organizations, and local media.
• Works with property team to align resources in support of marketing plan execution and other strategic targets.
• Manages strong retailer relations by establishing a thorough understanding of the retailer business and encouraging retailer participation in marketing programs.

SOFT SKILLS:

• Proactive critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions.
• Excellent verbal and written communication skills.
• Self-starter who takes ownership and is comfortable with ambiguity.
• Naturally inquisitive, passionate about marketing and comfortable challenging status quo.
• Flexibility to occasionally work on weekends or evenings as needed.

TECHNICAL SKILLS:

• Bachelor’s degree in Marketing, Communications or related field.
• 2+ years of experience in marketing or event management. Previous experience in retail, shopping center or hospitality environment a plus.
• Budget, organization, and project management skills to effectively manage multiple projects in a fast-paced environment. 
• Experience in managing digital/social media platforms.
• Experience with Adobe Photoshop/Illustrator as well as MailChimp and HubSpot a plus.