Tag: customer profiles

The Retail Climate in A Digital Age

The Retail Climate in A Digital Age

By David Poline

I recently attended the ICSC OAC Summit and was inspired by a seminar co-chaired by Ari Kurtz, Head of Industry, Retail at Google. His focus—retail in the digital age—honed in on the importance of the digital experience, the necessity of data collection, the appropriate application of that data and the value of enriching the customer experience. Footsteps Decrease, Sales Soar In his talk, Kurtz relayed that consumers are making fewer trips—less footsteps—to brick and mortar…

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