Tag: digital retail

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Retail + Technology = Convenience, Personalization, Innovation

By David Poline

You’ve heard about Seattle’s Amazon Go store —this easy-in, easy-out concept creates seamless customer experiences through the ultimate combination of physical store + technology. And it’s a prime example of technology impacting retail. Inspired by XRC Labs Founder and Managing Director Pano Anthos’ presentation at the 2018 ICSC OAC Summit earlier this year, I’ve been fascinated by the integration and ever-evolving intersection of retail and technology. In ways that are obvious and some that are…

The Retail Climate in A Digital Age

The Retail Climate in A Digital Age

By David Poline

I recently attended the ICSC OAC Summit and was inspired by a seminar co-chaired by Ari Kurtz, Head of Industry, Retail at Google. His focus—retail in the digital age—honed in on the importance of the digital experience, the necessity of data collection, the appropriate application of that data and the value of enriching the customer experience. Footsteps Decrease, Sales Soar In his talk, Kurtz relayed that consumers are making fewer trips—less footsteps—to brick and mortar…

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